It’s easy to focus on technology when talking about cybersecurity. However, the best prevention measures rely on the education of those who use technology. Organizations training their employees is the first step. But the industry needs to expand the concept of a culture of cybersecurity and take it from where it currently stands as an organizational responsibility to a global perspective.

When every person who uses technology — for work, personal use and school — views cybersecurity as their responsibility, it becomes much harder for cyber criminals to successfully launch attacks. Achieving this goal starts with taking precautions to reduce personal risk through securing devices and data. However, each of us also needs to recognize and report all potential cyber threats we run across.

A global culture of cybersecurity is only possible when corporate organizations, nonprofits and universities all work to spread the message and include outreach in their mission. Here are four ways to take cybersecurity into the community to help create a global culture of cybersecurity:

1. Launch a mentorship initiative

A key element of a global culture of cybersecurity is making sure the industry has a pipeline of diverse and skilled professionals. Because cybersecurity offers non-traditional career pathways, including badging and certifications, job seekers often struggle to determine the best route. When cybersecurity professionals provide support to those who are interested in joining our ranks, we can remove barriers to new cybersecurity professionals entering the field.

For example, the nonprofit Women in Cybersecurity offers a formal nine-month mentorship program that helps members strengthen their skills in areas such as influence, negotiation, leadership, work/life harmony and communication. In 2021, the program matched 1,115 mentees from entry-level to senior level with experienced mentors to help them navigate their journey.

Organizations launching mentorship programs should start by determining their target audiences, such as underserved communities, university students or entry-level professionals. Next, they should determine the framework for the program, including creating a curriculum for mentors, determining how to recruit mentors and matching mentors with mentees. After launching the initiative, it’s important to monitor the program and make changes based on feedback provided by participants.

2. Focus on the next generation

Reaching out to students, especially those in high school and middle school, is a great way to help fill the professional pipeline by targeting young people who are making future career decisions. At the same time, members of this demographic are heavy users of technology and can help spread the education they receive to their families and peers. Iowa State University’s Center for Cybersecurity Innovation & Outreach (CyIO) offers several programs for high schoolers. Since 2007, CyIO has sponsored Innovate-IT clubs, which focus on either game design or cyber defense, at Iowa high schools. The Iowa Cyber Hub also hosts the Youth Cyber Summit every October, which provides activities such as a Capture the Flag challenge, interactive security demos, discussions about career pathways and panel discussions regarding cybersecurity careers.

Organizations looking to nurture the next generation should start by determining their key message and goals, such as educating or encouraging kids to become cybersecurity professionals. Next, decide how to get the message across to the right audience, such as clubs or events. Then, partner with schools or nonprofits that focus on kids to create the programming and get the word out.

3. Look for ways to add humor and fun

Instead of presenting lectures and offering dry information, look for fun ways to get your message out to the community. Balancing humor with information encourages people to pay attention and, most importantly, remember your message. Start with the core message you want to communicate, and then identify your specific target audience. Next, brainstorm ways that will appeal to your audience so you can get your message across while captivating their attention. Be sure to test out your idea with several people in your target audience before going live to make sure you are hitting the mark.

Videos are a great method of reaching people in a lighthearted way. In honor of Cybersecurity Month, Iowa State University created a catchy video called Cyber House Rock!, which encourages people to “encrypt your data, make passwords strong, to keep away all the malware, spam and email scams.” BuzzFeed’s Internet Privacy Prank uses the “show, not tell” approach to help people see how easy it is for cyber criminals to find their information.

Events are also a great way to add humor and fun. Princeton’s cybersecurity team got decked out for its “War Games” showing with an 80s dress-up night. After the show was over, attendees talked about what had changed in terms of information security since the movie was released in 1983. At other events, the team adds fun by bringing a Wheel of Fortune so people can spin it to win prizes while learning about cybersecurity.

4. Create an ambassador program to help friends and families

While mentorships help future and current professionals, Iowa State helps fill a big educational void. The Cybersecurity Ambassador Program, offered through the Iowa Cyber Hub, empowers Iowans by reaching out to businesses, communities, schools, friends and families. The Ambassadors provide the knowledge and tools to help others safely navigate the internet, such as avoiding scams, bullying and privacy breaches.

Focusing on helping residents and students as well as businesses, organizations can use these types of programs to provide education that is often overlooked. Launching an ambassador program is similar to the process of creating a mentorship program, but organizations need to focus on how to reach people who are most in need, such as retired adults and teenagers. Ambassador programs can also offer events to the community on specific topics, like keeping your data private and what to do if your computer is attacked by ransomware.

While it’s easy for organizations to focus on reducing their own vulnerabilities, the digital world is safer when everyone is educated and engaged about cybersecurity. By actively working to achieve this culture, organizations, nonprofits and universities can make big strides to make the internet and technology safer for all.

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2024 continued the trend of ransomware attacks in the education sector making headlines. The year opened with Freehold Township School District in New Jersey canceling classes due to a ransomware attack. Students at New Mexico Highlands University missed classes for several days while employees experienced disruption of their paychecks after a ransomware attack. The attack on the Alabama Department of Education served as a reminder that all school systems are vulnerable.

Ransomware attacks in education decreasing

The year closes with some positive news about ransomware in the education sector. Sophos State of Ransomware in Education 2024 found that ransomware attacks on educational institutions decreased in 2024. Attacks on higher-education institutions dropped from 79% reporting attacks in 2023 to 66% in 2024. Lower education saw a similar decrease, from 80% in 2023 to 63% in 2024. However, the attack rates for both are still higher than the global cross-sector average of 59%.

Ransomware affects education quality

Not surprisingly, a recent study also found that students are impacted by ransomware attacks on the education sector. A study from Action1 found that the majority (64%) of education IT workers report that ransomware impacts education quality. Researchers found the reasons for the attacks are multifold, including that 44% devote only 10% of their IT budget to cybersecurity and the majority of schools (78%) do not employ cybersecurity specialists.

In an NPR article, Noelle Ellerson Ng with the School Superintendents Association said that the reason for targeting the education sector is that schools are often low-hanging fruit. Additionally, she points to the fact that school systems, which collect a lot of valuable data from both students and employees, often are the largest employers in a community.

“That makes it very, very ripe,” says Ng. “And then you layer on the fact that [the data] is so sensitive and so longitudinal and so personal, and there’s a huge vulnerability.”

Reducing cyber risks in the education sector

Even with the decline, schools should continue to focus on reducing their vulnerabilities.

Here are some ways schools can reduce ransomware risk:

• Install antivirus and anti-malware software on all devices. Be sure to also include tablets and phones. Make sure that updates and patches are installed on a timely basis.
• Provide training to all employees and students. Teach good cybersecurity practices, including choosing strong passwords and how to avoid being a victim of phishing. Continually send reminders on not clicking on unknown links or downloading suspicious files.
• Install filtering software. By filtering out potentially malicious links and files, you can reduce the chance of students or employees falling victim to a phishing scheme.
• Use multi-factor authentication (MFA). Because ransomware attacks can start with unauthorized access, educational organizations should take extra steps to ensure that every user who logs in is who they claim to be. With MFA, users must use email, text or token in addition to a password, adding an extra layer of security.

Recovery costs have increased

While the decrease in attacks was positive, Sophos’ report found a troubling trend — the recovery costs have more than doubled for ransomware attacks in education. Lower-education organizations reported a mean cost of $3.76 million to recover from a ransomware attack in 2024, compared to $1.59 million. Researchers found the increase even higher in higher education, more than four times higher from 2023 to 2024 ($1.06 million to $4.02 million).

Here are ways to reduce recovery costs:

• Back up your data. In addition to backing up data in real-time, educational institutions should take precautions to secure the backups, such as by using air-gapped backups as well as immutable backups that cannot be erased. Sophos found that costs for lower-education institutions whose backups were compromised were five times higher ($3 million versus $562,500) than those who had a backup to revert to.
• Segment the network. When a ransomware attack happens on a segmented network, cyber criminals can encrypt only the portion of the network that they accessed. By reducing the amount of data breached and the systems impacted, schools can significantly reduce recovery time and costs.
• Create an incident response plan. Often, the recovery is extended due to schools not containing the ransomware quickly enough. Additionally, business disruption also adds to the recovery time. With an incident response plan, employees know exactly what to do when a ransomware attack occurs by including the four fundamentals of a response plan — planning, detection, recovery and post-incident actions.

Propensity for paying ransom has increased

Recovery costs are also increasing due to the changes in the ransom payment patterns and amounts. When an educational organization pays the ransom to gain access to their data, that exponentially increases the recovery costs.

The Sophos Report found that the decision to pay the ransom has increased in both higher and lower education. In 2023, 56% of educational organizations attacked by ransomware paid the ransom, compared with 67% in 2024. The number of higher-education institutions paying the ransom also increased from 47% to 62%.

Additionally, the amount of the ransom has increased, which also adds to the rising recovery costs. The average ransom in lower education was $3.9 million, with 44% of demands of more than $5 million. Higher education demands also increased to $4.4 million. Ransoms in critical infrastructure sectors, such as education, tend to be higher due to the urgency of restoring operations as well as the sensitive nature of the data. Additionally, cyber criminals increasingly use double extortion, demanding a ransom to unencrypt the data and then a second ransom to not make the data public, which increases recovery costs.

The future of ransomware attacks in education

While the decrease in attacks is positive, educational organizations must pay attention to the rising recovery costs. Because every dollar spent in education towards recovering from an attack means money is not available for learning, the costs of ransomware recovery are even more impactful than other sectors. By proactively taking steps to both reduce risks and reduce recovery costs, educational organizations can keep their focus on what matters most — educating students.

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