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Cyberattacks are raising your prices (Lock and Code S07E09)

This week on the Lock and Code podcast…

Your prices could be going up because of a little something that one group has started calling the “cyber tax.”

Not a “tax” in any regulatory sense of the word, this newly named “cyber tax” is instead a consequence of the growing number of cyberattacks on small businesses. According to the latest research from the Identity Theft Resource Center, 81% of small- and medium-sized businesses suffered a data breach, a security breach, or both, within the past year. And of those businesses, more than 50% of lost more than $250,000.

According to the most recent data from the US Federal Reserve, the median American family has just $8,000 in savings, meaning that a hit of $250,000 could bankrupt a family and turn their lives upside down. But there’s an interesting layer within this data—the median American family is quite similar to the median American business. In fact, they’re often the exact same person.

The local grocer, the nearby HVAC repair service, the avid cyclist who just opened a bike shop, and the tax professional, and physical therapist helping out neighbors are everyday individuals and family members. They do not have multimillion dollar corporations at their backs, supporting them with legal teams, insurance policies, and dedicated IT support teams.

A loss of $250,000, then, is a potential loss of their business. And to stay afloat, the Identity Theft Resource Center found, for the first time ever, that 38% decided to raise their prices.

“It was near 40% said ‘We actually had to raise prices—we had to pass this cost onto our customers,’” said Eva Velasquez, CEO of the Identity Theft Resource Center. “We’re now really seeing the long-term downstream effects of cyberattacks.”

As frustrating as the cyber tax can be, small businesses themselves are also facing a new wave of cyberattacks, from AI-powered phishing emails so convincing that small business owners can’t tell the legitimate from the illegitimate, to deepfake calls that impersonate the CEO of a three-person company, to supply-chain attacks that target small companies as a way to reach bigger ones.  

Today, on the Lock and Code podcast with host David Ruiz, we speak with Velasquez about cybercrime’s impact on small businesses, the new threats being deployed because of AI, and what is necessary to protect business owners and their consumers.

“Great businesses with great protocols in place can still have a vulnerability exploited because this is what the cyber bad guys are doing all day long. They only have to be right once, whereas small business owners have to be right 100% of the time.”

Tune in today to listen to the full conversation.

Show notes and credits:

Intro Music: “Spellbound” by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Outro Music: “Good God” by Wowa (unminus.com)


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3 easy-to-miss cybersecurity risks for small businesses

There’s a lot to security that isn’t necessarily “cyber.” It’s not all hackers or complex network attacks.

Alongside traditional cyberattacks that deploy malware or exploit known software vulnerabilities, there are also less technical—yet equally devastating—forms of theft.

This doesn’t mean that well-known cybersecurity best practices don’t apply. Every small business owner should still use unique passwords for every account, turn on multi-factor authentication, keep their software and operating systems updated, and run always-on cybersecurity software.

But for the everyday small business owner juggling dozens of accounts, networks, devices, and the reams of data being created, stored, and shared across text messages, emails, and online portals, this advice is for you.

For National Small Business Week in the US, here are three ways to protect your business that require little technical prowess.

Don’t use your Social Security Number as your tax ID

In the US, the Internal Revenue Service (IRS) allows small business owners to use their personal Social Security Number (SSN) as the Federal Tax ID. It’s a small grace meant to simplify annual record-keeping for sole proprietors and owner-employees, but for cybercriminals, it’s a basic oversight they’d like every small business to make.

Using your Social Security Number as your Federal Tax ID means putting your Social Security Number in an ever-increasing number of hands. That’s because small business taxes are different from taxes for everyday salaried employees.

Whenever a small business takes on a new client or a contractor who pays for services costing at least $600, that small business has to share and receive what is called a W-9 form. This exact form isn’t filed with the IRS, but it is used to track payments for later filings.

What’s more important, though, is that this form asks for an owner’s name, address, and tax ID number.

This means that as a small business grows, its vulnerability to identity theft increases in tandem. Every W-9 filed that uses an owner’s SSN as their tax ID number is another opportunity for that SSN to be stolen. After just one year of operation, a small business owner’s SSN could end up in the inboxes, filing cabinets, and cloud drives of a dozen different people and companies.

This is exactly what cybercriminals want.

Equipped with a W-9 form about your business, a cybercriminal could impersonate you or your business. They could open a business credit line, file fraudulent returns that claim your small business income, or scam your clients.

How to stay safe:

Apply for a free Employer Identification Number (EIN) at IRS.gov. It’s quick to do and it separates your business tax identity from your personal tax identity. After that, put the EIN on W-9s, 1099s, and all other business paperwork instead of your SSN.

Keep your personal cloud storage personal

The most popular cloud storage for most small business owners is the cloud storage they already have—their personal Google Drive or iCloud.

Built to make memory archival as easy as possible, these tools can automatically back up and secure nearly every single moment that happens through your device, from the vacation photos you snapped last summer, to your kid’s first steps recorded on video, to the texts you sent, the notes you made, and the calendar appointments you managed.

But this type of automatic archival poses a threat to any non-personal information that you view, send, markup, or sign when using your personal smartphone. Suddenly, and often without thinking about it, your cloud storage has backups of signed contracts, tax returns, client intake forms, invoices, business financial statements, and photos of physical paperwork.

Above, we warned about using your SSN as your tax ID because it creates a risk if anyone in your business network is breached. But storing client information in your personal cloud storage creates a different problem: it puts that risk directly on you.

Compounding the threat here is the fact that many personal cloud storage accounts are shared with family members. More people accessing the same account means more exposure and more chances for mistakes, even if everyone has good intentions.

How to stay safe:

Go through the cloud backup settings on both your phone and your computer and manage what data is being synced. Move sensitive business files to a dedicated business storage account with proper access controls, sharing permissions, and audit logs—something that can tell you who opened a file and when.

If anything business-related has to live in a personal cloud account, give that account a strong, unique password, turn on multi-factor authentication, and don’t share access with anyone who isn’t you.

Protect device and account access in the home

Devices have a funny way of moving around. Your smartphone goes into your spouse’s hands as they override your music choices in the car. Your tablet ends most nights in your kid’s bedroom as they watch TV. And your laptop gets tugged around from couch to counter to kitchen table—each time fully opened and logged in, a portal to the web.

You trust everyone in your home to act safely online, but the path to online safety is full of mistakes.

A single errant click on a fake ad, a malicious search result, or a disguised download is all it takes to compromise your device today, along with all your small business records.

Aside from the threat of malware, someone using your device could make purchases, accidentally delete files, and overwrite important documents.

Remember, an “insider threat” doesn’t need to be malicious to cause damage—they just need to be inside your network (which in this, is your home).

How to stay safe:

Treat your devices that you use for work as work devices. That means requiring a passcode or password for device entry, along with multi-factor authentication for important business accounts.

Also, to ensure that any wrong click doesn’t lead to a malicious PDF download or a wayward malware installation, use always-on antimalware protection software, like Malwarebytes for Teams.

Secure your success

It’s easy to get overwhelmed with modern cybersecurity advice. Every week there are new vulnerabilities to patch, emerging scams to avoid, and novel viruses and pieces of malware that can seemingly take over your device, your data, and your business.

Thankfully, there are important steps you can take today that don’t require you to fiddle with internal settings or take a class on network engineering. Some of the most effective protections are simple: Limit how widely you share sensitive information, keep business and personal data separate, and control who can access your devices.

For everything else, try Malwarebytes for Teams to receive 24/7, always-on antimalware protection to shut out viruses, block malware attacks, and keep hackers out of your business.

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